• Writing – as a marketer, I'm writing strategies, emails, contracts, articles, reports all the time. You need to be able to communicate in writing clearly and succinctly.

• Analytics – if you can't read a dashboard, you're in the wrong industry.

• Ability to talk to creatives in their language – you need to be able to communicate what you need to people who can deliver on the dream.

• Public speaking – the higher you go, the more demands there are for you to be able to pull together a tight, convincing presentation. Command the room. You are the most charismatic person present. All eyes on you. Practice your voiceover so much it seems like it is off the cuff. In reality, you will have spent hours preparing and rehearsing.

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SummerzMedia
As most of the good answers are already taken, I'll hop in with something a little different.

• Consumer Psychology, knowing exactly why your potential customers make the decisions they do, their buying behaviours… This should be illegal, you focus a few years on this and then refresh it over time, you'll have people like putty in your hands.

• Knowing how to correctly sell something the moment it's presented to you. While this does tie into Consumer Psychology somewhat, it's mainly research followed by some experience. If someone comes to you and says I need to fill this college course, of course you know to advertise directly to those 16-23-year-olds (UK College Ages, not the US) or even the parents of those people, all within maybe an hour or two of the college premises, somewhat oversimplified. Still, you get the point, some things are pretty simple. However, when someone hands you a niche item, let's say ravewear, it's cute, doesn't show enough skin to break Terms Of Service (TOS), and is sparkly, suddenly there are numerous ways you could go about this that would all be successful, some people might still think oh let's go with Facebook advertising due to just a slight lack of knowledge, it can still be profitable, but it's not optimal, Instagram would be a slight improvement, Instagram influencers with a majority audience in areas where rave culture is substantial, again better, the best route here, in my opinion, would be to use Tiktok and Streamer influencers who partake in raves, which there are quite a few large names out there, and that would bring back the highest Return of Investment (RoI) for me. You would probably make a profit selling them anywhere, but knowing how to maximise ROI and smash performance goals right off the bat is huge.

• Research, research, research, self-education, everything you need to know, whether it's Search Engine Optimization (SEO), basic website design, social media management, how to split test ads, how to run Pay Per Click (PPC), copywriting, analytics… even just how to not be an idiot, it can all be found on Google, if you don't spend part of every day asking Google a damn question and educating yourself, you're not going to keep up in the long run. (Unless you have better people around you teaching you, but you get the point.)

• As it hasn't been mentioned, consistency, nothing marketing works without a major dedication to consistency, especially social media marketing, don't f*ck that up.

• How and when to outsource, if you're shit at something but you want to be able to offer it, find a personal assistant on LinkedIn or some freelance site, find that graphic designer on Fiverr, find that web designer on Upwork, you may be worried you'll waste some money and you might, but once you find someone who outputs quality work and you can work well together, build up that relationship and offer a good damn service! However, don't do this from early on, master your own skills first and make money off those before expanding into ANYTHING else and I mean that from the bottom of my heart, do not expand too quickly, don't offer too much too quickly, you will smash a hole in your own ship and that shit won't last if you haven't become an expert at your own craft and sales before your focus goes EVERYWHERE else.

I think that'll do, good luck out there!
Sharma
Conversion rate optimization is the process of increasing the number of people who complete a desired action on your website or mobile app. On its surface, Conversion Rate Optimization (CRO) is about finding and testing small improvements in a website or app that can have big payoffs.
Technical SEO: Technical SEO is the process of making sure your website is set up to rank well in search engines. This includes things like making sure your site loads fast, creating a sitemap with all of your pages and content in it, setting up 301 redirects when you move pages on your site, and fixing broken links.
Customer Research: Customer research is the process of getting to know your customers and their needs. It's about understanding why they use your products, how they use them, what their pain points are, what keeps them from buying or using more of your product/service. Customer research can be done in many different ways including surveys, interviews, focus groups and usability testing.
Demand Generation: Demand generation is the process of creating demand for your product or service. It's about getting people to feel like they need your product, and then giving them ways to get it. You can do this by creating content that helps educate people on their pain points and how your product solves them. You can also create contests where participants have to share their personal stories, but also leave a comment with an email address so you can follow up with them later.
Go-to-Market Strategy: A go-to-market strategy is a plan to get your product or service into the hands of customers. You should have an idea of who your target market is and what channels you're going to use, such as inbound marketing, outbound marketing or sales.

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