The Best 60 Tools for Digital Marketing What are the best tools for content marketing?
The internet can feel overwhelming with all of these tools out there – here are the Best 60 Tools for Content Marketing, organized by category:
• Tools to Find Keywords & Optimizing SEO Results
• Tools for Generating Content Ideas
• Tools for Tracking Content Ideas
• Tools for Writing Content
• Tools for Content Team Collaboration
• Tools for Content Scheduling & Automation
• Tools for Fixing Writing and Grammar
• Tools for Designing and Graphic Creation
• Tools for Email Marketing
• Tools for Content Promotion
• Tools for Content Analytics
• Tools for Video & Audio Creation
• Tools for Content Curation
• Tools for Content Distribution
Tools to Find Keywords & Optimizing SEO Results
SEMrush is a tool that allows you to find keywords, monitor your competition, and Search Engine Optimization (SEO).
First of all, SEMrush gives you access to keyword research tools so that you can discover the most relevant phrases for your campaign.
After finding the perfect phrase your customers are searching on search engines, this tool allows you to track your competitors' SEO performance.
In other words, it provides access to a database of keywords so that you can keep an eye on the competition and how they are doing in terms of rankings.
Finally, SEMrush offers tools for content creation such as Content Analytics or the Content Optimizer, which allow you to take full advantage of your blog content.
#2 Google Keywords Planner
The Google Keywords Planner is a tool provided by the search engine that allows marketers to discover new keyword ideas. The tool gives you access to a database of keywords and phrases related to your search terms.
Using Google Keywords Planner, content marketers can build an effective keyword strategy to increase their website or blog traffic.
Content Explorer offers keyword difficulty and Search Engine Result Page (SERP) analysis tools to help you discover the best phrases for their content marketing campaigns and track how difficult it would be to rank on search engines with those keywords or phrases.
Additionally, the content explorer by Ahrefs is a tool that gives you access to search data and content marketing metrics. This way, you can track the performance of your content strategy and optimize it based on the results of this research.
BuzzSumo is an excellent tool for content marketers that can help discover trending content across the web. Content marketers can use this information to create valuable posts using influencers' ideas, tools, and strategies in their industry.
It's also important to note that Buzzsumo can find out which blog posts and articles have been shared the most on social media platforms such as Facebook, Twitter, and LinkedIn. Content marketers can use this data to make an informed decision about which content marketing strategies work best for their company's particular industry or niche.
#5 Uber Suggest by Neil Patel
Uber Suggest by Neil Patel helps you develop ideas for your next piece of content based on keywords that people type into Google search. All it takes is one or two seed words – then this tool will generate hundreds if not thousands of related phrases. Content marketers can then use these phrases to create more user-friendly content and attract a wider audience.
Tools for Generating Dozens of Content Ideas
Quora is a question and answer platform that allows users to ask questions or provide answers. Content marketers can use this tool to find the most relevant questions in their industry to create content around these topics.
You could also use Quora to provide answers or advice about specific topics, which will help build up their social media following and authority on a particular subject matter.
Reddit is a content-sharing platform that's organized into various categories or subreddits. Content marketers can search through these subcategories to find questions related to their industry.
Additionally, Reddit allows users to upvote specific topics to display popular questions on the first page. Content marketers can use these top-voted questions to create content that will be highly visible on search engines.
#8 Google Trends
Google Trends is a tool that allows you to search for keywords or phrases. Content marketers can use this tool to research trending topics and create content around these ideas.
For example, let's say you want to find out the most popular blog posts related to "content marketing." You would simply type that into Google Trends and see the results.
You may decide to create content based on these popular posts, or you could even repurpose some of their blog content for this particular topic.
Google Trends is an excellent tool that allows you to research trending topics and discover new ideas for your next piece of content.
#9 Answer the Public
Answer the Public is a tool that helps you to create content ideas easily. You start by entering one keyword, and it will show related questions, long-tail keywords, and suggestions about what people are searching for on Google. It's a fantastic tool to generate content ideas.
Tools for Tracking Content Ideas
Evernote is perfect for Content marketers who need to keep track of all their ideas. Content marketers can use this tool to organize and manage content marketing campaigns and create blog post titles and headings.
For example, you could use Evernote to take notes about your next piece of content or jot down any questions or ideas for your blog post. You can search through these notes using the keywords you've included in each note (i.e., content marketing tools).
This allows content marketers to stay on top of all their content ideas and easily find information when they need it most. You can also use Evernote's web clipper to save articles you come across online to help you create future posts.
You can use Notion to keep track of your blog post topics, notes, research data, saved articles – all in one place.
You can also use this tool to create a content calendar to organize all ideas and upcoming blog posts easily.
#12 Roam Research
Roam Research enables you to track your content ideas in one place. Content marketers can create their library of content pieces, saving time when it comes to finding new ideas for blog posts and landing pages.
When you find an idea you like, the platform lets you export them into different formats.
In Obsidian, making and maintaining connections is a breeze. It's like having a second brain where you can store all of your content ideas, make connections and visualize things with graphs.
Tools for Writing Content
Jarvis is a great tool that allows you to create content using Artificial Intelligence (AI) technology. Content marketers can use this tool to create their next blog post by simply inputting keywords. Content marketers can also choose from a variety of topics and article ideas.
For example, if you're looking for content on "content marketing tools," Jarvis will generate an entire blog post with information about the different types of tools available in this industry. Content marketers simply need to edit and modify the posts and add their personal touch before publishing them.
Jarvis is a simple way to write blog posts without spending hours brainstorming ideas and writing content. Content marketers can also choose from various trending topics on social media, making this tool perfect for those who need an abundance of content pieces quickly.
Rytrcontent is a great tool that allows content marketers to find and create relevant articles. All you need to do is input the topic of your post, and Rytr will generate dynamic, SEO-optimized blog posts in just seconds.
#16 Cold Turkey Writer
Cold Turkey Writer is perfect for those who need to block distractions and focus on their writing. You can use this tool to create blog posts without getting distracted by social media, email, or other applications.
Tools for Marketing Team Collaboration
Slack is a communication app that allows team members to chat about different company projects. Content marketers can use this tool to collaborate on content creation and share ideas with colleagues – all in one place.
For example, if you're looking for new blog post topics or article ideas, your teammates could help brainstorm the next big idea using the chat feature.
You can also use Slack to communicate with your team about future blog posts, social media content pieces, and anything else that your company is working on at the moment.
Asana is a project management tool that allows content marketers to collaborate on blog post ideas and upcoming tasks. You can use Asana's boards, lists, filters, and search function to help you organize your team's work.
For example, if you're working on multiple projects at once as part of your company's content strategy, you can use this tool to keep track of all your team members' work and share relevant articles with them.
Content marketers can also use Asana's calendar function to set deadlines for their blog posts or other content pieces that need a date by which they have to be completed.
Trello is a tool often used by marketers to keep track of what they are working on and then share with the rest of their team. Depending on your needs, it can be set up in different ways: you can use it as a simple list or create advanced boards for specific projects.
Content teams often create boards for each client they work with and then add lists to those boards. This can be a great idea if you have multiple clients that all need content marketing assistance from the same team of writers.
Tools for Social Media Content Scheduling & Automation
Buffer is an excellent tool for scheduling content to be shared on social media networks. Buffer allows you to schedule your content in advance, saving time and resources instead of wasting time posting by yourself on five different social networks. Content marketers can also use this tool to manage several accounts at once by connecting it with Facebook, Twitter, LinkedIn, Google+, Pinterest, or Instagram.
HootSuite is a social media management platform with great features for content marketers. It is used by more than 14 million users and includes tools such as:
• Content publishing tools for social media posts, images, and videos.
• Content monitoring tools that will help you discover relevant content to create engaging posts.
• Analytics tools that give you insights into your audience's behavior on the web.
#22 Sprout Social
SproutSocial is designed with teams in mind so that you can assign messages to team members. Content creation tools include templates and the ability to share content across multiple channels at once or individually, depending on your needs. Plus, Sprout Social's collaboration features allow users to easily communicate about the social media campaigns they are running together.
#23 Divvy High Quality (HQ)
Divvy is a content marketing and social media scheduling tool that gives you more flexibility than ever. It's easy to use and includes all the tools you need for content marketing success:
• Content creation – create, share, & track your content in one place
• Content curation – discover trending content from across social media to retweet or add to your content library
• Content publishing – schedule your content for optimal engagement across all social networks
• Content optimization tools like keyword analysis and topic suggestions to help you find the most relevant & engaging content on any subject. Your posts are continuously optimized for search engines so you can get more traffic.
Zapier is a powerful automation tool that allows you to connect various apps and trigger different actions. Content marketers can use it for social media content automation, including posting the same message on multiple channels or scheduling posts in advance.
Tools for Fixing Writing and Grammar
Grammarly is a fantastic tool that can help you get to grips with your writing and grammar. Content created through Grammarly is more likely to be shared than content written without it, so this really should be the first port of call if you're looking for tools for fixing writing and grammar.
Content created through Hemingway scores your content by grading, which is amazing to making your posts readable.
Content marketers can use Hemingway to check for grammar mistakes, over-complicated words, and difficult to read phrases.
Tools for Designing and Graphic Creation
Canva is a content creation tool that allows you to design and create graphics. It has templates and layouts for everything from social media graphics, infographics, and presentations. It also allows you to upload your images or use stock photos purchased with Canva credits.
Pexels is a free stock photo site. You can use it to find images for your articles, social media content, and anything else in between.
#29 Adobe Photoshop
Photoshop is one of the most popular tools for designing and creating graphics. It includes a lot of features so you can create any kind of graphic or image with it. It is more complex than Canva, but the results can be way more personalized.
Unsplash is a great website for finding royalty-free images. Content marketing is all about using the right visuals to bring your content to life, so having good tools in this area is extremely important.
Unsplash offers completely free images in various sizes and types that you can download with just one click.
Ezgif is a cool tool for creating animated GIFs and simple videos. It is an excellent option if you want to add fun or humor to your content marketing campaign.
Tools for Email Marketing
The Return of Investment (RoI) of email marketing is 4,200%. Email marketing generates $42 for every $1 spent.
You must invest in it as it has the best Return of Investment (RoI).
Content marketers can use ConvertKit to create landing pages, forms, and thank you pages within the platform itself.
You can also easily create autoresponders, set up automation flows for your content marketing campaigns, and measure the results.
You can use Mailchimp to send content out through newsletters and other campaigns, as well as create forms for subscribers to sign up on your website.
Content filtered by Mailchimp can be segmented and targeted to specific audiences. Content sent through the platform can also be tracked in real-time, including when it was received or opened.
Mailerlite is great for collecting emails and managing your contacts. You can create newsletter templates, schedule campaigns to go out later, track each email campaign's performance with detailed analytics, manage subscribers easily, and get your content flowing.
Drip is one of the best tools for email marketing. It has a powerful automation engine that will allow you to easily manage your subscribers and send them content when they need it most.
Content Marketing is an ever-changing industry, with new trends popping up every day. Drip helps you stay ahead by keeping abreast of these changes and automatically adapting your emails to them.
Drip makes it easy for users of all skill levels to set up a campaign that will deliver content at just the correct times – all without the need for a complicated back-end.
Drip integrates with many major tools, such as HubSpot and WordPress, to ensure that your data is always in one place. It also has integrations with Google Analytics, so you can quickly see how effective each of your campaigns is at driving traffic or converting leads.
GetResponse is a tool designed to help you manage your email marketing. With them, you can send out emails and create opt-in forms along with landing pages. You can set up autoresponders for newsletters or any other type of content that needs to be sent automatically, based on when the user subscribes.
Tools for Content Promotion
MashShare is a fantastic plugin for social media promotion. Content is king, and MashShare makes content sharing extremely easy. You can create personalized "Share" buttons that convert.
#38 Mobile Monkey
With Mobile Monkey, you can reach people through Instagram, SMS, Facebook messenger by setting up a chatbot that will allow you to scale personalization.
#39 Google Ads
Google Ads is a fantastic tool for content promotion. Content marketing campaigns boosted by Google ads have shown to be highly effective in producing leads and conversions across all types of industries.
Tools for Content Analytics
#40 Google Analytics
Google Analytics is a tool for content analytics. Content marketers can use it to track everything from where their visitors are coming from, what type of devices they're using and which page they spend the most time on.
Content analytics can help content marketers know what is and isn't working to adjust their strategy accordingly.
FollowerWonk is a tool that can help you find influencers in your industry. Content marketers can use it to research and connect with influential people within their niche, including Twitter users sharing content similar to yours. Additionally, it helps you track and analyze your results on Twitter.
Tools for Video & Audio Content Creation
Loom is a tool for creating video content. It makes it easy to create, edit and share videos right from your web browser in real-time. Content marketers can use Loom to quickly distribute educational or entertaining content that will engage their audience without having to edit and upload hours of video.
Content marketers can also use Loom to record live interactions with their audience, such as a Q&A session or an interview.
Vidyard offers tools for both content creation and distribution. Content marketers can create videos using the Vidyard platform. They can also use Vidyard's tools to send video content directly into existing marketing channels like email and social media.
Audacity is an excellent tool for content marketers who want to create audio content. Content marketers can use it to make an educational or entertaining recording that will engage their audience.
Tools for Content Curation
You can use Pocket when you need to find and save articles that your audience will be interested in reading later – all without the risk of getting distracted by social media or email notifications while working on other tasks.
Pocket is a browser extension that allows you to add content from any website with one click easily and then saves it for later offline reading or sharing with others. Content marketers can use this tool to curate content that will help them educate their audience and drive traffic back to their website.
Pocket also makes it easy to share curated content on social media. Across other marketing channels, you can directly engage your target audience without much extra effort putting in.
Curata is a tool for content curation. Content marketers can use Curata to find and share content from various sources, including blogs, LinkedIn Pulse articles, Twitter, Facebook groups.
Curata has several features that make it an excellent tool for content marketing:
• Content recommendations through machine learning
• Content curation
• Content Sharing.
Pinterest is one of the best tools for content curation. Content marketers should be using Pinterest to find visual content that can be used in their marketing.
Content Marketers can also create their pinboards to save all of their favorite pins for later reference.
Feedly is a content curation tool that lets you organize different types of content from across the web and social media into one place.
Feedly has the help of Leo (an Artificial Intelligence (AI) research assistant) that reads your feed and prioritizes the topics, events, and trends that matter to you.
#49 Notion Web Clipper
Notion Web Clipper is a browser extension that lets you save content in your Notion account for later use. Content that you save to your account is easily searchable and can be accessed from anywhere.
Tools for Distributing your Content
Reddit has become a go-to place for content promotion and marketing, especially if you're trying to promote your blog posts. Content found on Reddit is usually very unique and engaging because of the voting system it uses: upvotes or downvotes. If no one likes your piece of content, chances are that it will die out within a matter of hours. Content that receives a lot of upvotes, however, will be pushed to the front page and receive more exposure than you can imagine.
In order for your content to have a chance at being successful on Reddit, there are some things that you need to do beforehand:
• Make sure that your content is 100% original, otherwise, Reddit will quickly find out and downvote it.
• Content needs to be relevant because people on Reddit don't like wasting time (unlike other social networks).
• Content should not be self-promotional; make sure that your content is something that has value for the readers of this specific subreddit or community.
Reddit users can be pretty harsh if they spot a piece of content that is obviously trying to promote the author's website or blog. Content needs to provide value without being self-promotional and it should not seem like an advertisement at all.
Quora is a fantastic tool for content distribution, as it gives you the opportunity to answer questions from people who are interested in your industry. Content gets distributed quickly and easily on this platform because Quora users can vote up the answers they think are helpful, so other people will see them first.
The more votes an answer receives, the higher it will rank, so users can easily find answers to their questions by looking for the most relevant content.
Content on Quora also gets shared a lot on other platforms such as Facebook and Pinterest because of its popularity with millennials – a group that is known for being avid social media sharers.
All in all, Quora should definitely be part of your content distribution strategy.
#52 Facebook Groups
Content marketing has never been easier than with Facebook Groups. Content marketers can share their content and ensure it's seen by the people who would truly enjoy reading it.
Content creators should make sure they know how to use Facebook Groups as a tool for reaching more customers with your blog posts, articles, videos, and other forms of media.
In order to use Twitter as a content distribution tool, you need to have an active account with interesting tweets that people will want to read about. Content must be attractive so users might click on the link of your article in your bio or somewhere else if they are interested in what you posted previously.
Medium is one of the most popular content platforms for marketing your blog posts. Content on Medium has a high level of exposure to large audiences, and can also be shared across other social networks.
Content on Medium is also optimized for Search Engine Optimization (SEO), which means that you should be able to get a good boost in search rankings from publishing your content here. Content shared within the community of other bloggers and publishers tends to go viral because it has such high exposure.
#55 LinkedIn Pulse
LinkedIn Pulse is a great platform for distributing your content. Content published here will be pushed to LinkedIn's home feed and mobile app, ensuring that it reaches as many professionals as possible.
Content is displayed in a clean and attractive layout and it will be seen by anyone who follows you.
#56 Slack Communities
Slack communities are a great way to distribute content and engage with people interested in what you have to say.
Slack Communities are a great way to find new people who might be interested in your content, as long as you keep them active with relevant posts of yours or others' articles. Content distribution through Slack means that you will be more likely to reach a larger audience on the platform.
Content creators can use Slack Communities to share their content and ask for feedback from other marketers on the platform.
The content strategy for Slack Communities is very similar to what you would follow if you wanted to get your articles shared and discussed on other social media platforms: interesting, valuable, and relevant information relevant to people interested in topic X.
#57 IG Stories
IG Stories are an extremely affordable way of distributing your content. IG stories last for 24 hours, and you can post as many times as you want throughout the day or week, so they're perfect to use if you have a new piece of content that needs attention quickly.
You could also create different types of posts on Instagram with links back to your website such as a blog post or even an e-commerce product. Make sure that the links you include in these posts are tagged to take users back to relevant parts of your site and not just the home page so it drives more traffic.
#58 Slideshare Presentations
Content can be shared in many ways. And it is critical for any business trying to reach an audience, but content isn't just text on a page anymore — it's video, audio, images, and more! Content is the fuel that drives your marketing engine.
Slideshare is a lot like YouTube in that it is a platform for sharing visual content, but the two tools have different purposes. Content on Slideshare can be anything from business presentations to academic lectures and entertainment. Unlike other social media platforms driven by user-generated content (UGC), SlideShare allows users to upload pre-recorded slideshows instead.
Slideshare is a powerful tool for content distribution, but it isn't just about uploading slideshows to the site and driving traffic back to your business. Content on Slideshare can be found via search engines like Google because of its SEO-friendly layout.
For content marketers, YouTube is one of the best tools for content distribution. It's where you can find over 500 million users watching videos every day and generating billions of views each month.
Content marketers can use YouTube as a distribution tool to reach these potential viewers and engage with them. As a content marketeer, you should definitely focus on creating high-quality content.
#60 Niche Forums
Content marketing is a great way to get your content seen by the right people. While everyone knows about social distribution, not enough attention is given to niche forums when it comes to distribution.